Formed in 1994, Go RVing has spent more than a quarter-century building a productive partnership between America’s RV manufacturers, suppliers & dealers to extol the virtues of RV travel to the public and media. The goal is to cultivate a positive RV experience for all consumers. The multifaceted initiative includes advertising; social media outreach featuring RV owners telling their own stories; “experiential” events and sponsorship at concerts, music and food festivals, and state fairs; and media relations. The current “AWAY” campaign has helped push RV sales and interest to record highs.